Lindex campaigns
Working closely with Creative Director and print design team, I led the conception and development of digital campaigns for Lindex, across various platforms and channels.
Industry
Fashion
Agency
Saturday Group
Deliverables
Digital Design & UI / UX
Art Direction
Missoni x Lindex
Lindex’s mission to help fund for Breast Cancer Research made this dream collaboration a reality. Italian fashion house Missoni brought in their signature patterns and crochet-knit designs to the collection where 10 per cent of the total sales price directly goes to fight against breast cancer. The 360 campaign was communicated in a fun, engaging way to keep the momentum high for the launch. The outcome is an instant sell-out and raised millions for the cause.
Modern Preppy
Modern Preppy drew inspiration from America’s east coast such as the Hamptons. Preppy with a slight twist, this collection was endorsed by Gwyneth Paltrow, an epitome of classic yet chic look, was an immediate success; the collection sold out almost instantly. Lindex followed up with creating another Modern Preppy range that resembled this collection.
Christmas gift guide
Christmas gift guide started from a meticulous categorisation of the collection items to match a product with a receiver. Working closely with Lindex’s marketing team to determine this ahead of the season, we created a practical yet inspiring experience to shop for the entire family, all in one place.
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