Lindex editorial
Lindex is a household's name in the Nordic countries, offering women’s wear, lingerie and kid’s wear. For this project, I led the creative concept and development of the online magazine. Each section tells a rich, engaging brand story outside of the rigid CMS platform, to support the seasonal campaigns, product launches and trends.
Industry
Fashion
Agency
Saturday Group
Deliverables
Digital Design & UI/UX
Art Direction
Premise
Create a new platform for Lindex, known as a friendly, approachable brand. Communicate the brand’s ‘Get the Look’ concept to existing and potential customers through beautifully inspiring visuals and editorial content.
Approach
To excite and engage existing and potential customers, we aimed to create a platform where Lindex not only showcases their new products, also connects with their loyal customers. I concepted, designed and developed series of editorial pages directing a team of designers and a copywriter. 20+ unique templates and a design system were created for the Lindex team to utilise, including email communication and social media announcements which all tie in brand’s core value.
Outcome
Online magazine became a new channel which embodies everything from brand’s campaign, new products and social marketing. We established ‘Get the Look’ concept so well that it is still widely used today.
Identity
Brand identity for the online editorial needed to reflect Lindex’s core brand values: inspiring, educational and approachable. We explored several routes and landed on an option where ‘Get the Look,’ a concept created as a communication tool, takes the centre stage.
© All images and content used are copyrighted by their respective owners.