Engelbert
Engelbert is one of the longest established jewellery houses in Scandinavia. For Saturday Group I led the design and production of their digital experience to coincide with their full brand refresh.
Industry
Luxury
Agency
Saturday Group
Deliverables
Design System
Digital Design / UI + UX
Premise
Convey the new brand identity created by Saturday Group into digital experience. Effectively communicate their core brand values: heritage, genuine craftsmanship and materials.
Approach
The old website was lacking core functionality such as search. Adding that and refining the navigation to ensure a streamlined browsing experience for users. Furthermore, we added elements of the brand’s core values in visual design: typography, layouts and photography.
Outcome
Phase 1 of the website was designed and built, and received very well by the client.
Elevating use of typography and allocating large space for images, not only created an interest but also added an air of luxury.
© All images and content used are copyrighted by their respective owners.