Bach to Baby

I was tasked with creating the brand identity and simple visual design system that could be applied across print and digital.

Industry
Entertainment

Deliverables
Brand Identity
Illustration
Print
Website

Premise

Create a new brand identity which is attractive to young families who are eager to experience quality concerts in a friendly, relaxed setting.

Approach

I directed a team of designers and illustrators to come up with a playful brand and visual identity, plus the creation of a baby character. I also oversaw the production of advertising, signage templates and the digital experience.

Outcome

We delivered a unique identity and marketing design system which greatly helped Bach to Baby stand out from the competition and organically grow from one London based venue to 40+ venues across UK.

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