Our Journey

In the time before social media’s dominance, I led creation of a microsite for Napapijri’s campaign to increase their overall brand awareness. We sent two influencers on an explorational journey throughout Europe, unlocking the knowledge of different cultures by completing a challenge, specific to the area. We covered 7 stops: Rome, Paris, London, Berlin, Munich, Dusseldorf and Stockholm. Each challenge was voted by users for engagement.

Industry
Fashion

Agency
Saturday Group

Deliverables
Digital UX/UI
Art Direction

After Our Journey

Once the journey was completed, the microsite became an encapsulation of beautiful fleeting moments from the journey: Rob and Jude taking all in what each city offered while completing the challenge. The journey also showcased Napapijri’s famous outdoor clothing withstanding elements in changing seasons.

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